About Pay Per Click Advertising
Pay Per Click advertising is quickly becoming the most cost effective way of advertising online, with Google AdWords leading the way.
How It Works – The Basics
PPC stands for ‘Pay Per Click’, which is essentially an online, advertising bidding system. As an advertiser there’s just a few simple steps to get you up an running:
- Create a selection of Keywords that are relevant to your business / services / products.
- Set a bid amount for each Keyword, the higher your bid amount, the higher your page position on Google.
- Next you create your 2 line text adverts, which need to be eye-catching and specific, that will link directly through to your website.
- When a user searches any one of your Keywords on Google your 2 line text advert will appear on the right hand side of the page, also known as ?sponsored links?.
- They like your advert, click on the link and hey presto, they land on your website instantly.
- Google then charge you accordingly for that click, depending on the pre-set bid amount for the searched term.
Example
You own a retail Company selling trainers, football boots, t-shirts etc and have the Keyword, ‘puma trainers’, in your Google Account. You’ve set the Keyword bid to 50p. A user enters the term, ‘puma trainers’, on Google and your advert appears on the right-hand side.
- Targeted
- Cost Effective
- Manageable
How We Can Help
Pay Per Click Accounts can be simple to set up but take constant monitoring, adjusting and optimising to gain the best results. Regardless of the industry, PPC Campaigns need regular monitoring and refining, often on a daily basis. Contact Pinksheep today and learn how to stay one step ahead of your competitors.
About Pinksheep
The Pay-Per-Click Specialists
Pinksheep Limited formed in 2005 with the aim of sharing our years of knowledge, experience and expertise with those businesses constantly seeking better results with internet advertising. Pinksheep currently manage and optimise over 120 Google AdWords Accounts ranging across the UK, the U.S, France and Spain. The successful management of over 10 million Keywords/terms and a combined Client expenditure of over £2 million per year cements Pinksheep’s place as a UK leader in Pay Per Click Management.
Not only are Pinksheep experts in Pay Per Click Management but we are an approachable and friendly team, prepared and adaptable enough to meet our clients individual and often unique needs.
Our Promise
Customer Service is a major cog in the Pinksheep wheel. We feel it’s as important as the work we do for you. We take great pride in providing and maintaining a high level of customer service for all our clients. We are open to suggestions through-out the duration of the contract and seek to be pro-active whenever possible to keep you up to date with the latest and greatest ways of optimising your Pay Per Click Campaigns.
Pinksheep do not guarantee our clients “double the amount of sales”, nor for them to be “in top position at all times”. We supply an on-going and very refined Management service to help your Pay Per Click Accounts run smoothly. The methods and tools we use enable us to drive better quality, more targeted traffic through to your website at a lower cost, resulting in greater conversions for your money.
To optimise your Pay Per Click Account
To ensure your Pay Per Click Account is being run effectively.
To reduce your CPC (Cost Per Click), increase your CTR (Click Through Rate)
To streamline your Pay Per Click Account by monitoring and combating Click Fraud.
To add relevant and targeted Keywords that will boost your Pay Per Click Account status, and removing those that could damage the performance of your account.
To monitor and refine your Pay Per Click Account on a regular basis.
To provide and maintain a high level of customer service
Free Proposals
Free Demo Accounts
No set-up costs
One low monthly Management fee
Three great contract / pricing options
Highly experienced Google Qualified Account Managers
Knowledge and understanding of Conversion and Analytics Tools
Successful Management of over 400 PPC Accounts Worldwide
Contact Us
- Phone
- Quotes, Proposals, Demo Accounts
0208 544 3280 - Existing Pinksheep Customers
0208 544 3283 - Marketing
0208 544 3284 - Fax
0870 133 9046 - info@pinksheep.co.uk
- Address
- Suites 1, 2 & 3
Monarch House
7 - 9 Stafford Road
Wallington
Surrey
SM6 9AN
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