About Pay Per Click Advertising
Pay Per Click advertising is quickly becoming the most cost effective way of advertising online, with Google AdWords leading the way.
How It Works – The Basics
PPC stands for ‘Pay Per Click’, which is essentially an online, advertising bidding system. As an advertiser there’s just a few simple steps to get you up an running:
- Create a selection of Keywords that are relevant to your business / services / products.
- Set a bid amount for each Keyword, the higher your bid amount, the higher your page position on Google.
- Next you create your 2 line text adverts, which need to be eye-catching and specific, that will link directly through to your website.
- When a user searches any one of your Keywords on Google your 2 line text advert will appear on the right hand side of the page, also known as ‘sponsored links’.
- They like your advert, click on the link and hey presto, they land on your website instantly.
- Google then charge you accordingly for that click, depending on the pre-set bid amount for the searched term.
Example
You own a retail Company selling trainers, football boots, t-shirts etc and have the Keyword, ‘puma trainers’, in your Google Account. You’ve set the Keyword bid to 50p. A user enters the term, ‘puma trainers’, on Google and your advert appears on the right-hand side.
- Targeted
- Cost Effective
- Manageable
How We Can Help
Pay Per Click Accounts can be simple to set up but take constant monitoring, adjusting and optimising to gain the best results. Regardless of the industry, PPC Campaigns need regular monitoring and refining, often on a daily basis. Contact Pinksheep today and learn how to stay one step ahead of your competitors.
More from our customersExpert PPC Management
- Target the online audience you need, at the right time, in the right areas
- Reduce junk clicks and online traffic that‘s irrelevant to you
- Control your online budgets
- Increase online sales
- Improve your Return On Investment
Our Method
Pinksheep know that if we can make your PPC Account advert stand out compared to your competitors, if we can make it eye catching, to the point and relevant to each search term entered, your advert will become more effective.
From our experience we know that just aiming to be number one all the time isn’t the most important part of any PPC Account, as purely this alone doesn’t guarantee you good quality, relevant traffic.
Targeting only your genuine and specific audience means that you save money on “time wasting enquiries” or “junk clicks” and your budget is used more effectively. The unique methods used in our management service means we are capable of approaching PPC advertising in several different ways, meeting each of our client’s individual opinions and needs.
This ability also means that we are not limited to channelling or optimising one certain field or market. Our client base ranges from Mortgages to Garden Furniture, from Chocolate Fountains to Trampolines.
Our Services
We currently have the expertise to manage PPC accounts with Google AdWords, Yahoo Search Manager and Microsoft AdCenter
With a Google AdWords, Yahoo SM or MSN adCenter Account not only will you appear on their individual search engines but you’ll be targeting customers using their selected partner search engine sites as well. Here are just a few partner sites you can expect to get traffic from:
Try Us Today
Pinksheep’s Qualified AdWords Team is ready and waiting! Your dedicated AdWords Consultant will review your existing PPC Account and decide whether to create a new selection of Campaigns and Ad-Groups or simply build on top of your current set-up.
If you are new to Pay Per Click advertising Pinksheep can set you up with a brand new Pay Per Click Account and have your website receiving highly targeted traffic within minutes! Once again there are no set up fees involved, just one low monthly Management fee.
Free Demo Account
Pinksheep can even create you a free Demo Account before you decide to sign in order to find out potential budgets, effective Keywords and to get a rough estimate of potential traffic.
To find out more please feel free to speak to one of our Google AdWords Professionals by calling 0870 766 9429. Alternatively, you can drop us an email, or simply use the feedback form.
What are your setup costs?
Pinksheep do not charge a set up fee and there are no hidden costs. We simply charge one low monthly Management fee.
How do you charge us and what are your standard fees?
Our monthly Management fee is based upon your monthly expenditure with Google/Yahoo/MSN; we charge a small percentage of that. The percentage we charge will depend upon the pricing and contract option you chose. We currently offer a three, six or twelve month contract, with your commitment being rewarded by a reduced management fee the longer you sign with us.
What’s the minimum monthly budget i need to use your services?
There is no minimum expenditure required; we can work with any Pay Per Click Account of any size.
How will Pinksheep’s work affect my website?
Any work that Pinksheep does for you is totally separate from your website. We purely optimise and manage your Pay Per Click Account, resulting in no down-time or inconvenience for you or your website.
To optimise your Pay Per Click Account
To ensure your Pay Per Click Account is being run effectively.
To reduce your CPC (Cost Per Click), increase your CTR (Click Through Rate)
To streamline your Pay Per Click Account by monitoring and combating Click Fraud.
To add relevant and targeted Keywords that will boost your Pay Per Click Account status, and removing those that could damage the performance of your account.
To monitor and refine your Pay Per Click Account on a regular basis.
To provide and maintain a high level of customer service
Contact Us
- Phone
- Quotes, Proposals, Demo Accounts
0208 544 3280 - Existing Pinksheep Customers
0208 544 3283 - Marketing
0208 544 3284 - Fax
0870 133 9046 - info@pinksheep.co.uk
- Address
- Suites 1, 2 & 3
Monarch House
7 - 9 Stafford Road
Wallington
Surrey
SM6 9AN
Services | About Us | Testimonials | Contact | © 2006 Pinksheep Ltd
Registered Address: Suites 1, 2 & 3, Monarch House, 7 - 9 Stafford Road, Wallington, Surrey, SM6 9AN Company reg: 05402964 VAT number: 882 3624 09