About Pay Per Click Advertising

Pay Per Click advertising is quickly becoming the most cost effective way of advertising online, with Google AdWords leading the way.

How It Works – The Basics

PPC stands for ‘Pay Per Click’, which is essentially an online, advertising bidding system. As an advertiser there’s just a few simple steps to get you up an running:

Example

You own a retail Company selling trainers, football boots, t-shirts etc and have the Keyword, ‘puma trainers’, in your Google Account. You’ve set the Keyword bid to 50p. A user enters the term, ‘puma trainers’, on Google and your advert appears on the right-hand side.

How We Can Help

Pay Per Click Accounts can be simple to set up but take constant monitoring, adjusting and optimising to gain the best results. Regardless of the industry, PPC Campaigns need regular monitoring and refining, often on a daily basis. Contact Pinksheep today and learn how to stay one step ahead of your competitors.

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Expert PPC Management

Pinksheep have been dominant in the Pay Per Click industry since 2005. Working closely with all of our clients, we have the expertise to manage PPC Advertising on multiple platforms, including; Google AdWords, Yahoo!, Microsoft and Facebook.

Google AdWords

With approximately 70% of online searches made through Google every day, Google have certainly become the dominant force when it comes to Search Engines. Pinksheep are proud to not only be a Google Qualified Company but to also have a Team of specialists at Google who we speak with daily, very handy for speeding up problem solving or issues pending.

Google Search

The Search Network displays your adverts above or alongside Keyword generated search results. As well as your adverts appearing on Google, you also have the opportunity of exposure on several partner websites too:

Google Content

Opting in to Google’s Content Network will enable you to advertise on thousands of high-quality websites, news pages and blogs that partner with Google. Advertising on the Content Network could expand your marketing reach to targeted audiences and therefore, more potential customers. Here are just a few of the websites available through Google’s Content Network:

Local Business Adverts

Local Business Adverts can be found in two separate areas within Google, either on the Google Search or on Google Maps.

Google Search Adverts are triggered when a user, (that is situated locally of your business), enters one of your Keywords. Google are able to track local users through computer I.P addresses and tracking cookies.

Google Maps Adverts will need a brief description of your business, a business address, and a business telephone number. There?s also the option of including an image, for example, a company logo or a picture of the business premises.

Placement Targeted Adverts

This option is available via the content network, which is made up of directories and smaller search engines that have partnered with Google. In the past there was little control over exactly where your adverts would appear on the content network. However, Google now allow you to hand-pick which sites you want your adverts to appear on, making it nice and targeted.

With Placement-Targeted Campaigns you can bid on the adverts in two ways:

Mobile Adverts

There are millions of mobile phone users out there today and the amount of people using mobile Internet is growing rapidly.

Mobile Adverts will enable you to target customers as they’re out and about, on the move. Users can connect to your mobile website, if you have one, or they can call the business directly.

With Mobile Adverts you have the ability to:

Image Adverts

These too are only shown on the content network and you?ll have to create images that match one of 8 sizes, as specified by Google. Acceptable formats are: .gif, .jpg, .png, .swf. You can also have the adverts in a selected number of languages.

Image Adverts allow you to promote your business, special offers, products and anything else you feel may benefit you. Similar to Placement-Targeted Adverts, you can bid on a cost-per-click or a cost-per-thousand-impression basis.

Video Adverts

Like Image Adverts, Video Adverts also appear on the content network only. When a user views the video they’ll have the option to click on a display URL that will take them directly to your website.

Again, you’re either charged on a cost-per-click or a cost-per-thousand-impression basis.

Yahoo!

Yahoo! Search is widely reported to be the second largest search engine on the internet, after Google. Although similar to Google in many ways, users often experience identical ranking positions to that on Google for slightly less cost. Given the smaller target audience however, this can also result in a lower return on investment.

In addition to a keyword bidding system on the Yahoo! Search Engine, Yahoo! also offer alternative means of advertising such as; Mobile Adverts, Image Adverts, Video Adverts.

Microsoft adCenter

Much newer than both Google and Yahoo!’s PPC systems, MSN adCenter is used on the MSN Live Search facility, which is thought to be in the top 5 most used Search Engines.

Facebook

Facebook’s growth has been rapid since its launch in 2004 and is now one of the largest social networking sites in the World, along with MySpace and Bebo. With over 100 million active users Worldwide, Facebook have now developed their own Pay Per Click Advertising system called Facebook Ads.

Facebook Ads allow an advertiser to reach a target audience determined by their age, sex, location, occupation and interests.


What are your setup costs?

Pinksheep do not charge a set up fee and there are no hidden costs. We simply charge one low monthly Management fee.

How do you charge us and what are your standard fees?

Our monthly Management fee is based upon your monthly expenditure with Google/Yahoo/MSN; we charge a small percentage of that. The percentage we charge will depend upon the pricing and contract option you chose. We currently offer a three, six or twelve month contract, with your commitment being rewarded by a reduced management fee the longer you sign with us.

What’s the minimum monthly budget i need to use your services?

There is no minimum expenditure required; we can work with any Pay Per Click Account of any size.

How will Pinksheep’s work affect my website?

Any work that Pinksheep does for you is totally separate from your website. We purely optimise and manage your Pay Per Click Account, resulting in no down-time or inconvenience for you or your website.

To optimise your Pay Per Click Account

To ensure your Pay Per Click Account is being run effectively.

To reduce your CPC (Cost Per Click), increase your CTR (Click Through Rate)

To streamline your Pay Per Click Account by monitoring and combating Click Fraud.

To add relevant and targeted Keywords that will boost your Pay Per Click Account status, and removing those that could damage the performance of your account.

To monitor and refine your Pay Per Click Account on a regular basis.

To provide and maintain a high level of customer service

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Contact Us

Phone
Quotes, Proposals, Demo Accounts
0208 619 0450
Existing Pinksheep Customers
0208 619 0456
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0208 619 0455
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0870 133 9046
info@pinksheep.co.uk
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Caterham
Surrey
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Tel: 0161 838 5640
Fax: 0870 133 9046

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